B2B Marketing Manager at High-growth fintech startup

As the B2B Marketing Manager, you will lead the strategy and execution of marketing initiatives to expand the company’s employer footprint. This hands-on role involves owning the entire funnel, from brand building and lead generation to nurture and retention. You will create compelling narratives and manage multi-channel campaigns that drive revenue and growth.

High-growth fintech startup

• Develop and execute multi-channel campaigns across LinkedIn, webinars, and events to drive lead generation and brand awareness.
• Create high-quality sales collateral and case studies to enable account management and sales teams to convert prospects.
• Build and optimize complex CRM nurture journeys in HubSpot to improve customer retention and accelerate sales cycles.

• At least 3+ years of B2B marketing experience within fintech, SaaS, or the employee benefits sector.
• Proven expertise in digital campaign optimization and hands-on experience building paid social and search strategies.
• Exceptional writing skills with the ability to turn complex financial topics into compelling, accessible, and creative content.

• Full ownership of the B2B marketing function with the autonomy to shape strategy and execution from the ground up.
• Join a well-funded fintech startup backed by top-tier VCs during a phase of rapid employer market expansion.
• High-impact opportunity to build creative, high-performing acquisition funnels in a space that rewards innovative B2B storytelling.