Founding Marketer - Head of Growth at dental-tech startup from Skin + Me co-founder

You will join as the first marketing hire to disrupt the global dental sensitivity market. Working directly with founders who have previously scaled D2C brands to £70M+ ARR, you will build the growth engine from scratch. You will own the entire customer journey, from paid acquisition to retention strategy.

• Design and execute the full-funnel growth strategy across Meta, TikTok, and paid social ahead of the summer 2026 launch.
• Build out the D2C tech stack including Shopify integration, email/SMS flows, and conversion rate optimization (CRO) frameworks.
• Manage the entire unit economics model, taking full ownership of CAC, ROAS, and LTV to ensure sustainable, high-growth scaling.

• 2-5 years of hands-on D2C growth experience, ideally from a high-growth UK challenger brand like Huel, Surreal, or Grind.
• AI-native operator who defaults to using automation and AI tools to move faster and execute high-quality work independently.
• Entrepreneurial "founder wiring" with the ability to build and iterate rapidly without needing a pre-defined brief or large team.

• Rare opportunity to join a category-disrupting consumer health brand at the founding stage with a proprietary, clinically superior formulation.
• Build alongside a proven founding team with deep experience scaling D2C giants like Skin + Me and Life Supplies.
• Significant founding-level equity in a business targeting a massive global market currently dominated by legacy incumbents like Sensodyne.