You will own the strategic narrative for a platform repositioning from an assessment tool to a complete behavioural platform. Reporting to the CEO, you'll drive 80% content to fuel a 5x increase in inbound demos and 20% sales enablement to arm the growing team with high-impact decks, scripts, and sequences.
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London, United Kingdom£70K + Equity
Head of Content & Sales Enablement at high-growth behavioural science startup
Join a UK-based startup backed by three rounds of funding as they move from an assessment tool to a category-defining behavioural platform. This is a high-impact role for a prolific writer who can turn millions of data points into industry-leading research while arming a growing sales team with the narrative they need to close. Reporting directly to the CEO, you'll own everything the company says publicly and how it sells privately, scaling inbound demos from 5 to 25 per month. If you have 5+ years in B2B SaaS content and a passion for psychology-led tech, this is your chance to build a legacy brand.
Overview
Role overview
Company
Thrive
Software
UK-based behavioural science startup recently closed its third round of funding to scale its hiring and retention platform.
Responsibilities
What you will do
- Architect the content engine by ghostwriting for the CEO, shipping biweekly data-driven blogs, and producing two major proprietary research reports annually.
- Rebuild the sales enablement suite including strategic decks, ROI calculators, objection handling libraries, and automated email sequences for the AE and SDR teams.
- Launch and manage the Behavioural Excellence Index, an awards program designed to celebrate HR teams using science to drive exceptional hiring outcomes.
Candidate profile
Who this is a fit for
- 5+ years of B2B SaaS content experience with a portfolio demonstrating exceptional writing and the ability to find compelling stories within complex data sets.
- Proven track record of shipping proprietary research or data-driven assets that have directly generated pipeline and increased inbound lead volume.
- Prior experience in sales enablement or product marketing, including the creation of sales decks, competitive playbooks, and founder-level ghostwriting.
What makes it remarkable
Why this role is remarkable
- Lead a major category repositioning for a startup already serving elite clients like McLaren and West Ham while sitting on proprietary data from millions of assessments.
- Work directly with the CEO to build a high-profile founder content engine and launch the industry's first Behavioural Excellence Index awards program.
- Transition from a senior IC into a strategic leader as the company scales from 30 to 100 demos per month following their third funding round.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack