As the first dedicated growth hire, you will own the end-to-end demand generation strategy for a high-growth platform transforming the construction industry. You will execute multi-channel paid campaigns to acquire both skilled workers and enterprise customers, optimizing funnels and building a repeatable growth playbook from the ground up while working directly with the CEO.
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New York, United States$180K-$200K + Equity
Head of Demand Generation at VC-backed labor marketplace startup
Are you a demand gen expert ready to build a growth engine from scratch? This well-funded startup is tackling the $1.6 trillion construction labor crisis with an AI-powered marketplace. As the first growth hire, you’ll work directly with the CEO to own worker and customer acquisition, managing everything from high-spend social campaigns to lifecycle optimization. With a competitive $180k-$200k salary and founding-level equity, this is a rare chance to scale a platform already trusted by the nation's top infrastructure contractors. If you thrive in high-autonomy environments and love data-driven experimentation, this NYC-based hybrid role is for you.
Overview
Role overview
Company
About the company
VC-backed labor marketplace startup
Responsibilities
What you will do
- Develop and execute high-yield, multi-channel paid acquisition campaigns across LinkedIn, Google Ads, Meta, and programmatic channels.
- Build and codify the growth playbook for a dual-sided marketplace, focusing on supply-side worker acquisition and B2B customer retention.
- Manage the demand generation budget and lead data-driven experiments to optimize CAC, funnel conversion, and long-term ROI.
Candidate profile
Who this is a fit for
- 7+ years of hands-on demand generation experience with a proven track record of managing paid media budgets at early-stage startups.
- Deep expertise in marketplace dynamics, specifically navigating the unique challenges of acquiring supply-side users in non-traditional digital markets.
- Highly analytical mindset with the ability to translate complex data into actionable marketing strategies and compelling creative campaigns.
What makes it remarkable
Why this role is remarkable
- Join as a founding member of the marketing team with significant early-stage equity and a direct path to leadership as the company scales.
- Solve a massive, real-world labor shortage challenge in a trillion-dollar industry alongside a founding team with deep domain expertise.
- Influence the entire growth engine of a well-funded startup backed by top-tier industry-specific venture capital firms.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack