As the first marketing hire at Thrive, you will define a new category in workforce intelligence. Reporting to the CEO, you will translate complex psychometric science into compelling narratives. This high-impact role blends product positioning, data-driven storytelling, and brand building to establish Thrive as the global authority in predictive hiring and talent management.
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Talk toJack
London, UK£45K – £65K + Equity
Product Marketing & Content Lead at Thrive
Thrive is on a mission to become the global authority in predictive hiring, and they need their first dedicated marketing lead to help define the category. Working directly with the CEO, you'll translate the science of psychometrics into compelling narratives for world-class brands like McLaren. If you're a strategic storyteller who loves data and wants to build a marketing function from the ground up at a freshly funded startup, this is your chance to shape the future of workforce intelligence.
Overview
Role overview
Company
Thrive
Software
Thrive - Rapidly growing workforce intelligence startup
Responsibilities
What you will do
- Own the core product messaging and ICP-specific positioning, translating technical capabilities into clear commercial value propositions that drive market authority.
- Create high-impact sales enablement materials and thought leadership content, including research reports and industry insights, to accelerate the sales cycle and generate inbound leads.
- Partner with product teams to extract platform data for research-led storytelling while managing SEO and PR agencies to amplify Thrive’s voice across LinkedIn and major media.
Candidate profile
Who this is a fit for
- Proven track record in B2B SaaS product or content marketing, specifically within a startup or scale-up environment where you have executed strategy hands-on.
- Exceptional storytelling ability with a knack for translating complex data or behavioral science into clear, persuasive narratives for both B2B and B2C audiences.
- Highly proficient in using AI-powered tools to multiply content output and productivity, combined with a strong understanding of SEO-driven content ecosystems.
What makes it remarkable
Why this role is remarkable
- Shape a brand-new category in HR tech by turning deep psychometric and cognitive science into accessible, actionable insights for world-class clients like McLaren and D&G.
- Join at a pivotal inflection point following a successful third round of investment to build the marketing function from the ground up with direct CEO collaboration.
- Leverage unique platform data from over 200,000 job configurations to lead the industry conversation on the future of work and predictive hiring analytics.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack