MACADAM TECHNOLOGIES, S.L. is a Spanish company that owns and operates the Macadam mobile application, a ‘walk and earn’ platform that tracks users’ steps using mobile phone activity tracking technology, awards virtual coins as incentives for physical activity, and allows users to redeem coins for money, promotional codes, charitable donations, or other rewards. The app includes features like interactive maps for earning coins at specific locations, cashback programs with partners, rankings, and integrations for automatic cashback.