As the first dedicated marketing hire reporting to the CEO, you will build Sitewire’s GTM engine from the ground up. You’ll own everything from high-touch event marketing and influencer networks to product marketing and demand generation. This is a high-impact role shaping the public face of a category-defining real estate fintech platform.
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First Marketer at Sitewire
Join Sitewire as their first-ever Marketer and take ownership of a GTM strategy for a profitable fintech that’s already processed $3B+ in construction loans. Reporting directly to the CEO, you’ll build an entire marketing function from scratch—owning events, influencer networks, and product marketing. Sitewire is post-PMF and well-resourced, serving a third of the top 50 private lenders with AI-driven transparency. If you have 5+ years of B2B experience and want a fast-track to an executive role while transforming how real estate moves money, this remote US-based role offers $150k-$200k plus equity.
About this role
Role overview
About the company
Software
Sitewire is a construction loan draw platform that combines expert-verified virtual inspections with draw management software to streamline construction and renovation lending. The platform enables same-day construction loan draws through licensed general contractor review of verified borrower media, automated draw processing, budget tracking, permit validation, and risk reporting. Sitewire is used by over a third of the top 50 private lenders and institutional names in private credit, processing over $1 billion in draw requests in 2025. The company operates with a 100% US-based team across four time zones.
What you'll do
What you will do
- Design and execute a multi-city event strategy including trade shows, local happy hours, and speaking engagements to drive relationship-based growth.
- Build an active influencer and referral network on social media while developing a comprehensive video and content strategy for two distinct audiences.
- Partner with sales to master customer personas and launch database marketing campaigns that convert private lenders and real estate developers into advocates.
Who you are
Who this is a fit for
- You have 5+ years of B2B software marketing experience, ideally within a high-growth startup where you successfully wore multiple hats across GTM.
- You are a versatile operator who can balance event logistics and relationship building with demand generation, product marketing, and PLG experiments.
- You possess a strong instinct for networking and brand building, with a preference for candidates who have experience in real estate, construction, or lending.
Why this role
Why this role is remarkable
- You will be the First Marketer building the entire function from scratch with direct access to the CEO and a real budget already in motion.
- Sitewire is a rare profitable startup with massive traction, having processed over $3B in draws across 30,000 projects for elite institutional lenders.
- This role offers an accelerated executive track to VP or CMO as the company scales its product-led growth motion for real estate investors.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.