Head of Growth at tyred

As the founding growth hire, you will own the end-to-end consumer acquisition strategy for a vertically integrated e-bike subscription and maintenance platform. You will lead the transition from zero to 30,000 subscribers over the next year, managing everything from performance marketing and lifecycle retention to building a full-scale growth team.

• Execute a full-funnel acquisition strategy across paid social, organic, SEO, and referrals to hit a target of 30,000 subscribers.
• Build the "city-launch playbook" to scale the D2C subscription business from zero to 1,000+ customers in each new market.
• Construct the entire reporting layer for growth, tracking CAC, LTV, and retention cohorts to provide real-time transparency for investors.

• 3–6 years of growth or performance marketing experience at an early-stage D2C brand, marketplace, or subscription business.
• Proven ability to build technical CAC/LTV models and funnel dashboards while also writing high-converting ad copy and building landing pages.
• High-agency operator who thrives in ambiguity and has previously taken a consumer product from zero to meaningful national scale.

• Immediate ownership of a founding seat with a clear progression path to VP Marketing within 12 months at Series A.
• Work directly with a co-founder who scaled a $6bn energy unicorn across Europe, plus access to a dedicated external growth mentor.
• Join a high-traction business with zero staff turnover and 50,000+ bicycles already under management via AI-driven predictive maintenance.