Role overview

Lead Go Ape’s brand marketing function across national and local activity, overseeing campaign planning, content, PR, and paid acquisition. You will be the senior custodian of the brand, ensuring it remains distinctive and commercially effective while influencing product propositions to grow audience relevance and lifetime value across every customer touchpoint.

Go Ape

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Go Ape is an employee-owned outdoor adventure company that operates forest-based high-ropes and zipline experiences at over 30 sites in the United Kingdon.[1][4][5] It runs a range of tree-top ropes courses under the brands Tree Top Challenge, Tree Top Adventure, and Zip Trekking, offering activities such as obstacles in the canopy, zip wires, rope bridges, and Tarzan swings designed for both adults and children.[1][4][5] In addition to aerial courses, Go Ape provides ground-based Forest Segway experiences and other forest adventures aimed at encouraging people to “live life adventurously” and spend more time outdoors.[1][4] The company works with landowners such as the Forestry England and other partners to develop and operate its sites, focusing on safe, guided adventure experiences that can be booked by individuals, families, schools, corporate groups, and other organizations.[4][5][6] Go Ape has grown into a multi-site operation with dozens of locations in the UK, serving millions of customers through its adventure parks and group events.[1][4][6]

What you will do

Direct the national and local marketing strategy, balancing always-on activity with peak trading moments to ensure the brand remains culturally relevant year-round.
Build a powerful in-house content engine across social, influencer, and earned media to translate physical adventures into shareable, high-impact customer narratives.
Collaborate with the Executive team to influence product and proposition design, ensuring operational delivery remains tightly aligned with the brand promise and customer expectations.

Who this is a fit for

Proven senior brand leadership experience in a consumer-facing sector such as leisure, hospitality, or travel, with a track record of driving demand through creative excellence.
Deep expertise in connecting organic content, PR, and social strategies with paid acquisition to build a cohesive, commercially grounded marketing ecosystem.
Highly collaborative leader who can navigate multi-site operational complexities and challenge the status quo to maintain brand standards across diverse geographic locations.

Why this role is remarkable

Shape the future of a beloved British brand as it transitions into a Trust-led, employee-ownership model, prioritizing long-term value and organizational sustainability.
Join a business at a strategic inflection point where small improvements in brand clarity and creative effectiveness will unlock significant headroom for growth.
Balance creative freedom with commercial impact, leading an in-house team of 12 to capture the emotional resonance of outdoor adventure for millions of customers.

How Jack & Jill work together

I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.

I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

Brand & Marketing Director at Go Ape