You will lead the strategic translation of complex financial products into high-performing marketing campaigns. This hands-on role involves developing messaging frameworks, managing creative production, and building repeatable campaign workflows. You will bridge the gap between audience insight and commercial execution, driving growth for name-brand clients while shaping the startup's core marketing function.
Creative and Marketing Strategist at profitable fintech startup
Are you a marketing strategist who can turn complex financial products into high-performing campaigns? This profitable fintech startup is looking for a Creative and Marketing Strategist to own their campaign function from the ground up. Working directly with founders and name-brand financial clients, you'll bridge the gap between strategy and execution. If you thrive on building repeatable frameworks, managing creative talent, and driving measurable impact in the retail investment space—with the added upside of equity participation—this is the career-defining role for you.
About this role
Role overview
About the company
About the company
Profitable high-growth fintech startup
What you'll do
What you will do
- Develop comprehensive campaign strategy frameworks covering audience proposition, message hierarchies, and creative territories.
- Lead the end-to-end production of ad copy, landing pages, and creator briefs while managing a bench of external freelancers.
- Implement a disciplined test-and-learn process to turn campaign performance data into actionable strategic recommendations.
Who you are
Who this is a fit for
- Proven experience translating complex financial products or regulated services into compelling, compliant consumer-facing propositions.
- Versatile creative skill set with the ability to both set high-level strategy and execute hands-on copywriting or briefing.
- Strong commercial acumen with experience supporting new business proposals and defending creative rationale to senior clients.
Why this role
Why this role is remarkable
- Rare opportunity to build and own a key business function from the ground up within a profitable, early-stage startup.
- Direct access to founders and the opportunity for equity participation as you scale the strategic and creative team.
- Work with household-name financial services clients, influencing how major asset managers and ETF issuers reach retail investors.
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