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Director of Narrative & Brand Strategy at Doctours

Are you a master storyteller with the operational rigor of a top-tier consultant? This high-growth consumer tech startup is seeking a Director of Narrative & Brand Strategy to turn ideas into cultural momentum. This isn't just a marketing role; it's a Chief of Staff-level position where you'll work at the intersection of brand, growth, and special projects. Whether you've scaled a massive Substack, led high-impact creator campaigns, or cut your teeth at McKinsey, this is your chance to define the narrative for a company built on the principles of industry-leading innovators like Patrick Collison and Lulu Meservey.

About this role

Role overview

You will serve as a strategic operator bridging the gap between company vision and cultural momentum. By translating complex technical ideas into compelling narratives, you will influence brand strategy, product positioning, and distribution. This role is designed for a polymath who can turn high-level storytelling into actionable growth and community-building initiatives.

About the company

Doctours

Doctours

Doctours (doctours.com) is a medical tourism marketplace. The platform allows users to compare, book, and pay for medical procedures at clinics around the world. It aggregates verified clinics, providing information such as pricing, services offered, and patient reviews to help individuals find suitable providers for overseas hair restoration treatment. Doctours facilitates the end-to-end process of researching options and arranging treatment with international clinics, positioning itself as the specialized medical tourism service.

What you'll do

What you will do

  • Develop and refine the company and founder narratives, ensuring messaging remains clear and compelling across customers, investors, and talent.
  • Lead cross-functional special projects, translating brand strategy into tangible growth through social content, creator partnerships, and community-building.
  • Execute end-to-end creative campaigns, from high-level strategy and messaging to distribution, performance tracking, and iterative optimization.

Who you are

Who this is a fit for

  • Has a proven track record of scaling independent publications (like Substack) or social communities to tens of thousands of active subscribers.
  • Possesses 2-3 years of experience at a top-tier management consultancy (McKinsey, BCG, or Bain) with a strong foundation in structured problem-solving.
  • Demonstrates exceptional mastery of the written word and experience managing multi-six-figure creator campaigns or end-to-end digital business operations.

Why this role

Why this role is remarkable

  • Rare opportunity to shape the foundational narrative and "voice" of a company during a critical scaling phase alongside high-pedigree founders.
  • Work in an environment inspired by the philosophies of Patrick Collison and Scott Belsky, where narrative is treated as a core operating function.
  • Influence multiple domains including brand, product marketing, and special projects, with the autonomy to design campaigns that define cultural moments.

Jack & Jill

How Jack & Jill work together

Jack
I get to know what you’re great at, then find roles you’d never find yourself.
Jill
I recruit from Jack’s network and make the intro when I spot a great match.

Meet Jack

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Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.

How does this work?

Jack’s an AI agent for job searching and career coaching. He works for you.

Jill is the AI recruiter working for the company. She recruits from Jack’s network.

If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.

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