As the first dedicated marketing hire reporting to the CEO, you will build the entire go-to-market flywheel from scratch. You will own event strategy, influencer networks, and product marketing to transform how construction lending works. This high-impact role balances strategic demand generation with hands-on execution in a fast-growing, profitable startup environment.
First Marketing Hire at Sitewire
Are you a versatile marketer who thrives when there’s no playbook? We are looking for a founding marketer to lead the go-to-market strategy for a profitable, seed-stage fintech platform already processing billions in construction loans. You’ll own everything from national trade shows and local events to influencer networks and product marketing, reporting directly to the CEO. If you have 5-10 years of startup experience and want to put your fingerprints on a category-defining company that’s fixing the $2.4B+ construction draw headache, this is your chance to build a real flywheel from the ground up.
About this role
Role overview
About the company
Sitewire
Sitewire is a construction loan draw platform that combines expert-verified virtual inspections with draw management software to streamline construction and renovation lending. The platform enables same-day construction loan draws through licensed general contractor review of verified borrower media, automated draw processing, budget tracking, permit validation, and risk reporting. Sitewire is used by over a third of the top 50 private lenders and institutional names in private credit, processing over $1 billion in draw requests in 2025. The company operates with a 100% US-based team across four time zones.
What you'll do
What you will do
- Conceptualize and execute a nationwide event calendar including trade shows, speaking events, and local networking happy hours.
- Build and manage an active influencer and referral network to drive social proof and organic growth among real estate investors.
- Collaborate with the sales team on database marketing and BDR/SDR strategies to penetrate institutional credit and private lending markets.
Who you are
Who this is a fit for
- 5-10 years of versatile marketing experience at startups where you successfully wore multiple hats across demand gen, social, and events.
- Proven ability to build community-driven marketing engines and influencer networks from scratch without a massive corporate budget.
- Willingness to travel regularly for relationship building and a deep-seated "builder" mentality that thrives without a pre-existing playbook.
Why this role
Why this role is remarkable
- Rare opportunity to build a marketing function from zero at a company with massive PMF and $2.4B+ in processed volume.
- Work directly with the CEO to shape the brand of a profitable, US-based category leader already used by over 30% of top private lenders.
- High-autonomy role where you will become a public industry figure, traveling to key metros to execute high-stakes local events and speaking engagements.
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