As the first Product Marketer at Casa, you will act as storyteller-in-chief, defining the narrative for a new category of home ownership. You’ll own positioning, messaging, and creative across every touchpoint to convert high-intent homeowners into members. Reporting to the CEO, you’ll drive the brand’s voice while optimizing for growth and conversion.
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Founding Product Marketer at Casa
Casa is reimagining home ownership with a premium AI-powered concierge service, and they’re looking for a Founding Product Marketer to lead their narrative. Backed by $27M from Forerunner Ventures and Sheryl Sandberg, this San Francisco-based team is coming out of stealth with 97% member retention and a profile in the New York Times. As the first PMM, you’ll report to the CEO, owning everything from positioning to creative direction. If you’re a senior IC with 5+ years of experience in high-consideration consumer marketing and exceptional writing skills, this is your chance to build a category-defining brand from the ground up.
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Location
San Francisco, United States
Compensation
Not Disclosed
Company
Casa
Role overview
We believe owning a home should feel as special as the moments that take place within them. If our mission inspires you, we'd love to hear from you.
What you will do
- Define and own Casa’s overarching narrative, positioning, and voice across all surfaces, from paid ads and the app store to in-person collateral.
- Craft emotionally resonant and conversion-oriented copy that explains the value of premium home concierge services to high-consideration customers.
- Lead creative direction and measurement, collaborating with external agencies to bridge the gap between first impression and membership signup.
Who this is a fit for
- Has 5+ years of experience in product marketing, brand marketing, or messaging for premium consumer subscription, home, or lifestyle brands.
- Is an exceptional writer with a deep understanding of consumer psychology and the ability to distill complex products into compelling human stories.
- Thrives in a high-ownership, early-stage environment and is comfortable working on-site five days a week in San Francisco to drive rapid iteration.
Why this role is remarkable
- Shape a brand from stealth to public scale as the founding marketer, reporting directly to a CEO with deep experience at Uber and CloudKitchens.
- Work on a high-retention product with 97% member retention that has already earned a profile in The New York Times and significant venture backing.
- Join a world-class team supported by $27M in funding from elite investors like Forerunner Ventures, Travis Kalanick, and Sandberg Bernthal Venture Partners.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Casa wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.