Lead the digital growth engine for a high-performance running brand that balances elite athletics with lower environmental impact. You will own the full ecommerce funnel, optimizing paid media, conversion rates, and customer economics. This role is a blend of high-level strategy and hands-on execution for a brand scaling rapidly across the US and UK.
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Fractional Head of Growth at Hyloathletics
Are you a growth leader who lives for performance and craft? A B Corp certified footwear brand building the future of running shoes is looking for a Fractional Head of Growth to scale their ecommerce engine. Having launched in 2024 with immediate global momentum in specialty retail, they need a hands-on operator to own paid media, CRO, and funnel economics. If you have 5+ years experience scaling premium consumer brands and a deep understanding of Meta-driven growth, this high-impact role offers significant ownership and the chance to run like the world depends on it.
About this role
Role overview
About the company
Hyloathletics
Sporting Goods / Footwear ManufacturingWindsor and Maidenhead, United KingdomSeries A (VC-backed)
Hylo is a premium running shoe brand based in the UK and selling globally. We are on a mission to inspire and empower our community to RUN LIKE THE WORLD DEPENDS ON IT. Founded in London in 2024, our debut shoe—IMPACT—is already stocked in 300+ leading run stores around the world. We are growing very quickly.
Backed by Eka Ventures, Redrice Ventures, Mahr Projects, Patrick Bamford.
What you'll do
What you will do
- Oversee and optimize Meta and Google paid acquisition while developing robust testing frameworks for hooks, messaging, and UGC.
- Own website conversion performance by improving PDPs, landing pages, and mobile UX to increase AOV and contribution margin.
- Build and lead a structured growth roadmap and weekly reporting cadence, translating complex cohort analytics into actionable scaling decisions.
Who you are
Who this is a fit for
- 5+ years of experience scaling premium ecommerce consumer brands, specifically within sports, footwear, or lifestyle categories.
- Deep technical expertise in Meta-driven growth and Conversion Rate Optimisation (CRO) for brand-led businesses.
- Commercially sharp operator who balances analytical rigour with an understanding of modern brand aesthetics and high-end positioning.
Why this role
Why this role is remarkable
- Significant ownership and visibility within a B Corp certified challenger brand that launched with immediate global momentum in 2024.
- Opportunity to shape the D2C strategy of a premium manufacturer already stocked in leading run specialty retailers worldwide.
- Work directly with a passionate founder team in a fast-moving, high-craft environment where your experiments drive immediate commercial impact.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.