As the Founding Growth Lead at Sugar, you will own the entire acquisition funnel for a "hidden money agent" that recovers 20% of customer income. You'll report directly to the founder, taking over a £300/day Meta spend to crack sustainable unit economics and scale a product already saving users £5,500 annually.
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Growth Lead at Sugarwallet
Sugar is hiring a Founding Growth Lead to own the acquisition engine for their 'Hidden Money Agent' that's already saving customers an average of £5,500 per year. If you're a data-driven experimenter who thrives on ownership and wants to help people stop 'leaking' money, this is your chance to write the growth playbook for a rising fintech star.
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Location
London, United Kingdom
Compensation
£45k-£60k + Equity
Company
Sugarwallet
Role overview
We are Sugar. We're a pre-seed stage startup.
We're building an innovative fintech startup designed to help people escape the stress of living paycheque to paycheque. By offering a "done-for-you" financial concierge service, we optimise every area of customers' financial lives—from negotiating better rates on insurance and loans, restructuring debts, and finding discounts on daily expenses like eating out and dog food, to intelligently managing credit and mortgages.
Our goal is simple yet transformative: to return 20% or more of our customers' income directly back into their pockets each year, enabling financial security, stability, and freedom without requiring significant lifestyle sacrifices.
We've raised rounds of investment from prolific angels, ex Wise, Canva, Robinhood, Google, KPMG and more.
What you will do
- Manage end-to-end Meta ad campaigns, including creative development, audience testing, and aggressive budget optimization across UK and NZ markets.
- Build and optimize high-converting landing pages and multi-channel lead nurturing sequences via SMS, Email, and WhatsApp.
- Conduct sales discovery calls to close customers, while iterating on messaging to improve lead quality and reduce CAC.
Who this is a fit for
- Proven track record managing £15k+ monthly Meta spend with a deep understanding of full-funnel conversion and attribution.
- Exceptional "scrappy" execution skills, comfortable handling sales objections and closing deals manually before automating processes.
- Highly data-driven mindset with the ability to thrive in extreme ambiguity and a desire to out-work the competition.
Why this role is remarkable
- Founding team impact with full autonomy to write the growth playbook rather than just executing someone else's strategy.
- Backed by elite fintech angels from Wise, Plum, and Canva, plus Phaseone Ventures and NZVC, providing a world-class network.
- High-velocity experimentation environment with a target of running 10-14 new ad tests per week to solve complex acquisition challenges.
How Jack & Jill work together
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Sugarwallet wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.