As the first in-house Growth Lead, you will transition the brand from agency reliance to a data-driven engine. You'll own the full funnel, scaling a mission-driven cabin network from 50 to 100+ locations. This is a hands-on builder role reporting to the co-founder, focusing on paid acquisition, lifecycle marketing, and CRO.
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Growth Lead at Unplugged
Are you ready to build a growth engine from the ground up? A mission-driven travel startup with 50+ off-grid cabins and a 250k+ social following is looking for its first in-house Growth Lead. You'll move beyond creative brand play into the 'science' of scaling, taking full ownership of paid acquisition, lifecycle marketing, and conversion optimization. Reporting directly to the co-founder, you'll have the autonomy to shape the strategy as the company doubles its footprint in 2026. If you're a hands-on operator who loves data and wants to help people disconnect from tech, this is your next career-defining move.
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This role is no longer actively hiring, but Jack can still help you discover similar open roles that fit.
Location
London, United Kingdom
Compensation
£60k-£70k + Equity
Company
Unplugged
Role overview
Leisure, Travel & Tourism
Unplugged provides digital detox experiences through off-grid cabin stays designed to help busy workers and urban dwellers unplug from devices and recharge in nature. Founded by Hector and Ben in 2019, Unplugged operates a growing roster of over a dozen cabins, typically located within a two-hour drive from major UK cities including London, Bristol, and Manchester. Their service aims to address issues of burnout and digital overstimulation.
What you will do
- Transition growth activities from agencies to a high-performing in-house system across paid, organic, and lifecycle channels.
- Design and execute data-driven experiments to optimize website conversion rates and build repeatable attribution models for multi-channel journeys.
- Collaborate directly with the co-founder to identify non-traditional growth levers, including product-led growth and AI-driven marketing efficiencies.
Who this is a fit for
- Proven track record in a hands-on growth role at a startup, marketplace, or D2C brand with complex customer journeys.
- Highly analytical mindset with the ability to manage paid acquisition personally while also conducting qualitative customer interviews for deeper insights.
- Intellectual curiosity and technical fluency in digital marketing tools, with an interest in how AI is currently reshaping growth stacks.
Why this role is remarkable
- Founding member of the growth function with complete ownership of the scaling strategy and budget during a pivotal expansion phase.
- Massive existing traction with 85%+ occupancy rates and a social audience of 250k+ followers ready for deeper monetization.
- Mission-driven culture focused on the wellness space, helping thousands of customers disconnect from digital noise and improve mental well-being.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Unplugged wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.