You will be the first marketing hire for a high-potential venture within a successful publishing group. Responsible for transforming a brand vision into a repeatable growth engine, you will run rapid experimentation loops across paid media and product positioning to identify scalable customer acquisition channels while working directly with the CPO and CTO.
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Growth Marketing Lead at Wonderbly
Be the first marketing hire for a disruptive new venture within a major D2C publishing group. This role offers the unique chance to build a growth engine from scratch for a fun, AI-powered adult gifting brand while enjoying the stability and perks of an established parent company. If you have 4-8 years of experience in D2C growth and love turning messy problems into simple, testable actions, this is your opportunity to shape a brand's future and step into a leadership role as it scales.
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This role is no longer actively hiring, but Jack can still help you discover similar open roles that fit.
Location
London, United Kingdom
Compensation
£65k-£80k
Company
Wonderbly
Role overview
Media & InternetLondon, United Kingdom
Established D2C publishing group launching a new AI-powered adult gifting brand
What you will do
- Design and execute structured experimentation loops across paid social, landing pages, and messaging to build a growth playbook.
- Translate early brand and product ideas into clear, testable hypotheses to pressure-test new book concepts in-market.
- Partner with the publishing and tech teams to feed performance data back into product development and creative strategy.
Who this is a fit for
- 4–8 years of experience in growth marketing or D2C, with a proven track record of managing paid social acquisition channels.
- High-agency operator who thrives in "zero-to-one" environments where no established playbook exists.
- Analytical mindset capable of distinguishing signal from noise to prioritize actions that move core performance metrics.
Why this role is remarkable
- Lead a brand-new venture from scratch with the safety net and resources of an established, profitable parent company.
- Shape the identity of a fun, irreverent product category that integrates cutting-edge AI at the core of the consumer proposition.
- Direct path to a broader leadership role as you scale the brand from zero to a significant market presence.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Wonderbly wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.