You will lead brand strategy across three established homecare brands during a pivotal growth phase. By developing compelling narratives and messaging frameworks, you’ll build long-term brand equity and a demand pipeline. This strategic role involves managing content, employer branding, and agency relationships to establish the group as the UK’s undisputed leader in homecare.
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Head of Brand Marketing at Leading private-pay healthcare provider
Are you a strategic brand builder who thrives on creating trust in considered-purchase sectors? This newly created Head of Brand Marketing role offers the unique opportunity to shape the narrative for three established brands within a top-rated healthcare provider. Backed by private equity and undergoing a significant growth phase, you'll have the autonomy to lead a brand refresh, own the content strategy, and build long-term equity. If you are a data-literate storyteller with 5-8 years of experience in trust-led sectors like healthcare or financial services, this high-impact position in Surrey is the perfect next step to lead a mission-driven marketing function.
Overview
Role overview
Company
About the company
Leading private-pay healthcare provider group
Responsibilities
What you will do
- Develop brand propositions and messaging frameworks for multiple brands based on deep customer insights and competitive analysis.
- Lead the employer brand and internal communications strategy to attract top talent and engage a distributed workforce.
- Manage external creative agencies and internal content teams to ensure visual and tonal consistency across all consumer touchpoints.
Candidate profile
Who this is a fit for
- 5-8 years of experience in brand strategy or integrated marketing within trust-led, considered-purchase sectors like healthcare or professional services.
- Exceptional storyteller with a proven track record of translating complex customer needs into compelling brand narratives and trust-building content.
- Collaborative leader capable of aligning brand strategy with performance marketing goals and supporting field-based business development teams.
What makes it remarkable
Why this role is remarkable
- Significant strategic impact as the owner of brand refresh and positioning for three distinct, premium healthcare brands.
- Opportunity to join a top-tier, well-funded provider rated in the top 4% nationally for service quality and care excellence.
- High-visibility leadership position with a mandate to influence senior stakeholders and build a world-class marketing function from the ground up.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.