As the first marketing leader, you will build Mata Mate's brand engine from the ground up. You will define the brand voice, lead D2C growth through social and digital channels, and embed the product into London's creative and nightlife scenes. This is a high-ownership, founding-team role for a culture-first marketer.
Head of Marketing at Mata Mate
Mata Mate is bringing the ancient South American ritual of yerba maté to the UK, and they need a founding Head of Marketing to lead the charge. This isn't just a job; it’s a co-founder level opportunity to build a category-defining brand from day one. You’ll own the entire marketing engine—from brand voice and cultural partnerships to digital growth and D2C funnels. With a sold-out first production run and a seed round in progress, you’ll join a mission-driven team based in East London that prioritizes community and environmental reforestation. If you are a culture-obsessed marketer who wants real equity and the autonomy to create something legendary, this is your breakout role for 2026.
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Location
London, United Kingdom
Compensation
£40k + Equity
Company
Mata Mate
Role overview
Mata Mate is an East London-based beverage startup launching the UK's first social energy drink powered by yerba maté. Currently raising its seed round, the brand combines sustainable energy with cultural impact, supporting reforestation in Paraguay while building a vibrant community around connection, nightlife, and natural stimulation.
What you will do
- Build and execute the full 360° marketing strategy, owning everything from high-level brand positioning to granular D2C growth funnels.
- Lead creative direction and content creation across Instagram, TikTok, and email to drive community engagement and digital sales.
- Represent the brand within London’s cultural, music, and nightlife networks to establish Mata Mate as a staple of social connection and ritual.
Who this is a fit for
- Proven experience marketing consumer goods or culture-led brands with a deep understanding of social media, SEO, and paid performance.
- A creative storyteller who is equally comfortable with data-led optimization using GA4, Meta Ads, and CRM systems.
- A natural networker plugged into London’s creative scenes who thrives in early-stage environments and is ready to build processes from scratch.
Why this role is remarkable
- Join as a founding team member with meaningful equity and a seat at the table to shape a new drinks category in the UK.
- Own the entire marketing stack with zero layers of approval, moving from brand strategy and creative direction to hands-on execution.
- Work for a purpose-driven brand where every can sold supports the reforestation of the Mata Atlántica forest and indigenous farming communities in Paraguay.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Mata Mate wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.