As Reacher’s first Marketing Lead, you’ll build the marketing engine from scratch for a fast-growing YC startup. You will own everything from paid acquisition on TikTok and Meta to organic content and product positioning. This is a high-impact, hands-on role perfect for an internet-native marketer ready to scale a proven product.
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Marketing Lead at Reacher
Join Reacher, a YC-backed AI platform transforming TikTok Shop marketing for over 1,000 brands like Under Armour and Logitech. As our first Marketing Lead, you'll own the entire growth engine—from performance marketing to product positioning—in a hands-on, high-impact role. This is a rare seed-stage opportunity to define the marketing strategy for a company that already has clear product-market fit and massive tailwinds in the creator economy. If you are an internet-native builder who thrives in fast-paced startup environments, we want to hear from you.
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Jack finds you jobs at companies like Reacher. Talk to Jack to get considered for roles that fit what you're great at.
Location
Remote (United States)
Compensation
Not Disclosed + Equity
Company
Reacher
Role overview
Reacher is a YC-backed AI platform helping brands scale creator marketing on TikTok Shop. The product automates the messy operational work behind affiliate and creator programs: discovering creators, reaching out at scale, managing CRM workflows, running campaigns, moderating content, and helping brands turn creator activity into sales. The company is already positioned as the #1 AI platform for TikTok Shop creator marketing and is an official TikTok Shop App Store partner.
What you will do
- Launch and optimize multi-channel performance marketing campaigns across TikTok, Meta, and Google to drive efficient customer acquisition.
- Develop and execute a cohesive brand and content strategy that resonates with modern brands and the creator economy.
- Collaborate with product and sales teams to craft compelling product marketing narratives and messaging that convert leads into partners.
Who this is a fit for
- A hands-on growth or product marketer with experience scaling SaaS platforms and a deep understanding of modern internet culture.
- Proven ability to run experiments quickly, analyze performance data, and iterate on creative assets without needing a large supporting agency.
- Excited by the creator economy and comfortable working in a fast-paced, remote-first environment where execution is prioritized over theory.
Why this role is remarkable
- Join a Y Combinator (S25) company at the seed stage, working directly with the founding team to shape the future of creator commerce.
- Immediate impact with a product that has clear market fit, already serving over 1,000 global brands like Under Armour and Logitech.
- True founding opportunity where you own the entire marketing function—from strategy to execution—with no corporate bureaucracy to slow you down.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Reacher wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.