As the first dedicated performance hire at Tooth Fairy Healthcare Ltd, you will build and scale the paid acquisition engine from the ground up. You’ll own Meta and TikTok accounts, manage the Shopify storefront, and develop high-converting creative strategies to bring professional dental care directly to patients via the mobile app.
Performance Marketer/Creative Strategist at Tooth Fairy Healthcare Ltd
Join Tooth Fairy Healthcare Ltd, the UK's first health-regulated dental app, as their first dedicated Performance Marketer/Creative Strategist. Backed by £10m from top-tier investors like Seedcamp and LBO France, this growth-stage healthtech startup is transforming how people access dental care. You'll have the autonomy to build a paid acquisition engine from the ground up, owning Meta and TikTok campaigns while shaping the creative direction for a brand with App of the Year credentials and 90% patient approval.
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Location
Remote (United Kingdom)
Compensation
Not Disclosed
Company
Tooth Fairy Healthcare Ltd
Role overview
Healthcare
Toothfairy is a digital dentistry platform that offers emergency dental care, teeth straightening, whitening services, and on-demand consultations through a mobile app, connecting patients with dentists for 24/7 supervision and treatments.[1][2][3][5]
What you will do
- Own the end-to-end execution of paid acquisition across Meta and TikTok, managing budgets and optimizing campaign structures for ROI.
- Concept and develop winning ad creative specifically for DTC health products, moving from initial ideation to high-converting visual assets.
- Manage the Shopify storefront and implement tracking frameworks to ensure data-driven decisions across the entire customer acquisition funnel.
Who this is a fit for
- Proven track record running high-spend Meta and TikTok campaigns for DTC or e-commerce brands, with a deep understanding of platform algorithms.
- Expert-level proficiency in Shopify management and a strong grasp of performance marketing analytics, attribution models, and conversion rate optimization.
- A rare blend of creative and analytical thinking, capable of both drafting compelling ad briefs and executing technical campaign setups independently.
Why this role is remarkable
- Join the UK’s first CQC-registered healthtech startup that is revolutionizing dental care with AI-driven tools and virtual consultations.
- Work with a venture-backed team (~£10m raised) that has secured investment from top-tier firms like Seedcamp, LBO France, and ADA Ventures.
- Enjoy high autonomy as the founding performance marketer, owning the end-to-end strategy for a product with 90% patient approval and App of the Year status.
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Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Tooth Fairy Healthcare Ltd wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.