As the strategic lead, you will bridge the gap between traditional SEO and the future of AI-driven discovery. You will own senior client relationships, translating commercial objectives into roadmaps for SEO, GEO, and AEO. Reporting to the founders, you will define the playbook for how B2B brands win in the age of ChatGPT and Perplexity.
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SEO / AI Search Strategist at FirstMotion
Search is changing rapidly, and traditional SEO is no longer enough. Join FirstMotion, an AI-first consultancy founded by a Forbes 30 Under 30 leader, and help define the future of visibility in the age of generative AI. As an SEO / AI Search Strategist, you'll move beyond the standard playbook to lead strategy across traditional search and emerging interfaces like ChatGPT and Perplexity. If you have 4-8 years of agency experience and a hunger to build a new category in organic search, this is your chance to work directly with founders and shape the growth of an ambitious, tech-forward consultancy.
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Location
London, United Kingdom
Compensation
£45k-£60k
Company
FirstMotion
Role overview
Consulting
FirstMotion is a B2B SEO and AI Search consultancy helping software companies turn search into a revenue engine. Founded in 2025 by Tom Batting (a Forbes 30 Under 30 entrepreneur) and backed by Alex Price (an exited agency founder and investor), FirstMotion specializes in optimizing visibility in AI-driven search platforms like ChatGPT, Perplexity, and Google AI Overviews. The company provides organic growth engineering services for B2B software and SaaS companies, focusing on generative engine optimization (GEO) and AI search optimization. FirstMotion is powered by its proprietary technology platform called ContextualJourney™, which delivers audience intelligence, buyer journey mapping, and prompt/content mapping. The consultancy works with leading VCs to guide their portfolio companies through AI-native B2B buyer journeys, addressing how AI has fundamentally changed how B2B buyers search, evaluate, and decide on solutions. Rather than traditional keyword-focused SEO, FirstMotion helps companies become visible and cited in AI-generated search results and conversational queries.
What you will do
- Lead client relationships as the primary strategic contact, running structured project kick-offs with clear commercial success metrics.
- Build and manage comprehensive project plans across Technical SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) workstreams.
- Translate high-level strategy into actionable execution plans for content and technical teams while presenting performance reporting to senior stakeholders.
Who this is a fit for
- 4 to 8+ years of SEO experience in an agency environment with a proven track record of managing multiple B2B client accounts.
- Deep expertise in technical SEO, content strategy, and authority building, with a strong desire to master LLM and conversational search optimization.
- A proactive "builder" mentality, comfortable taking full ownership of accounts and communicating confidently with senior leaders at VC-backed companies.
Why this role is remarkable
- Join an early-stage, AI-first consultancy founded by a Forbes 30 Under 30 entrepreneur and backed by high-profile agency veterans.
- Shape a new category of organic visibility using proprietary technology like ContextualJourney™ to gain a defensible advantage over traditional agencies.
- Work directly with founders in a lean, fast-moving environment where your strategic frameworks will define the company’s core methodology.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and FirstMotion wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.