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Partnerships & Community Lead at Grateful

Join a high-growth fintech that’s already profitable and scaling fast with 400% YoY growth. As the first Partnerships & Community Lead, you’ll own the marketing engine for a platform supporting 65,000+ hospitality workers. Backed by Calculus Capital, this role offers a unique blend of strategic partnership building and full-funnel marketing ownership. If you have 3+ years of B2B SaaS experience and want to shape the future of frontline rewards in the UK, this is your chance to build a function from the ground up with direct founder access and equity.

Overview

Role overview

As the first marketing hire, you will build the partnerships and community function from the ground up for a platform serving 65,000+ workers. You will bridge the gap between sales and marketing, driving revenue through strategic alliances while owning the full demand generation engine for a category-defining hospitality tech solution.

Company

Grateful

Grateful

Software21 employeesHarrogate, United KingdomSeed (VC-backed)

Calculus Capital-backed fintech scaling hospitality rewards after a £1.5M seed round and 400% YoY growth

Backed by Calculus Capital.

Responsibilities

What you will do

  • Identify, qualify, and manage day-to-day relationships with strategic partners to build co-marketing initiatives and revenue-generating collateral.
  • Own the full-funnel marketing strategy, including content calendars, email campaigns, webinars, and website management to drive consistent MQLs.
  • Manage the HubSpot ecosystem and analytics dashboard to report on traffic, pipeline contribution, and partner referrals using data to drive decision-making.

Candidate profile

Who this is a fit for

  • Has 3+ years of B2B marketing experience within SaaS or hospitality tech, with a proven track record of building partner pipelines that generate revenue.
  • Is a versatile content creator and strategist who is comfortable being the sole in-house marketer while managing specialized external agencies.
  • Demonstrates deep familiarity with CRM automation (HubSpot) and modern AI tools to maximize marketing output and lead nurturing efficiency.

What makes it remarkable

Why this role is remarkable

  • Take ownership as the first dedicated marketing hire at a profitable, high-growth startup that recently secured £1.5M in seed funding to scale intent-driven operations.
  • Work at the forefront of the Employment (Allocation of Tips) Act 2023, positioning the company as the mandatory compliance standard for major UK hospitality operators.
  • Enjoy direct access to the founding team and a performance-driven culture where you have the budget to manage external agencies and freelancers to execute your vision.

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