Performance Marketing Manager at Tooth Fairy Healthcare Ltd

As Performance Marketing Manager, you will lead the B2B paid acquisition strategy to scale our dental technology platform. You will own the full funnel—from paid social and PPC to emerging AI-driven search—targeting HR leaders to drive high-quality leads. This is a senior, hands-on role focused on building a scalable revenue engine.

• Develop and scale sophisticated paid social campaigns on LinkedIn and Meta, specifically targeting HR Directors and C-suite stakeholders at enterprise companies.
• Own and optimize the PPC strategy across Google Ads and high-intent search platforms, ensuring alignment between keyword strategies and landing page conversion.
• Pioneer acquisition strategies for emerging AI-driven and generative search environments to maintain a competitive edge in the evolving digital landscape.

• 5+ years of experience in B2B performance marketing with a proven track record of scaling paid social and search campaigns that drive revenue.
• Essential experience selling into HR, people leaders, or benefits teams, ideally within the health-tech or employee wellbeing sectors.
• Highly analytical professional with a deep understanding of long B2B sales cycles, multi-touch attribution models, and commercial ROI accountability.

• Join a multi-award-winning dental technology company that has already achieved millions in revenue and is disrupting the traditional employee benefits market.
• High-impact, senior-level ownership where you will build and scale the performance marketing function from the ground up with significant strategic influence.
• Direct contribution to a product that improves global oral health by connecting employees with on-demand dental care via innovative HR partnerships.