Product Lead - Conversion at Ffern

You will lead the highest-impact digital product pod, owning the primary acquisition funnel for a high-growth luxury fragrance brand. By managing a cross-functional team of four, you will blend rigorous A/B testing with high-end editorial storytelling to evolve a high-emotion conversion experience that has already attracted a 500,000-person waitlist.

• Lead a pod of four designers and engineers to optimize the end-to-end subscriber journey from onboarding to monetization.
• Drive growth through systematic experimentation in pricing, packaging, and payment models to maximize high-ROI customer acquisition.
• Evangelize a data-driven mindset by building robust reporting systems and measurement frameworks for all growth-focused product efforts.

• 3+ years in product growth with a deep focus on conversion optimization, onboarding funnels, and B2C subscription models.
• Proven expertise in hands-on A/B testing and SQL data analysis to drive measurable improvements in engagement and retention.
• Unique ability to balance analytical rigor with a strong intuition for brand quality and high-end editorial design standards.

• Lead the primary growth engine for a brand seeing 300% growth over two years while maintaining a bootstrapped, profitable business model.
• Own a unique "editorial-first" luxury funnel that prioritizes craft and storytelling over traditional, aggressive e-commerce tactics.
• Shape the company's product culture by setting the standards for experimentation, tooling, and A/B testing frameworks across the organization.