Ffern.co is looking for a Product Lead to own a conversion experience that pairs high-emotion editorial storytelling with rigorous performance growth. Leading the highest-impact pod of designers and engineers, you will manage the primary acquisition funnel. You'll drive subscriber growth through experimentation while shaping the foundational product culture at this iconic brand.
Product Lead - Conversion at Ffern
Join Ffern.co, the London-based luxury fragrance house that’s seen 300% growth and built a 500,000-person waitlist. As Product Lead - Conversion, you’ll own the highest-impact pod, leading designers and engineers to transform a high-emotion acquisition funnel into an editorial storytelling experience. If you’re a growth product expert who values craft as much as conversion data, this is your chance to shape the digital future of an iconic, bootstrapped, and profitable brand.
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Location
London, United Kingdom
Compensation
Not Disclosed
Company
Ffern
Role overview
Cosmetics, Beauty Supply & Personal Care Products
Ffern is a natural fragrance maker based in Somerset, England, specializing in artisan, organic, and vegan perfumes crafted from high-quality, sustainably sourced natural ingredients. The company releases four strictly limited-edition fragrances each year, timed with the equinox and solstice, and each bottle is made to order in small batches for ledger members. Ffern's production model emphasizes small batch creation, reducing waste, and providing eco-friendly packaging, with a focus on connecting wearers to nature through sophisticated, evolving scents. Their ambition is to restore perfumery to its artisan roots, prioritizing craft, creativity, and ingredient quality over mass manufacturing and synthetic chemicals.
What you will do
- Lead a cross-functional pod of four designers and software engineers to optimize the primary onboarding and monetization funnel.
- Drive subscriber growth through a robust experimentation roadmap focusing on pricing, packaging, payments, and high-consideration upsells.
- Establish and evangelize consistent frameworks for reporting, measurement, and product management processes to elevate growth efforts across the organization.
Who this is a fit for
- 3+ years of experience in product growth with a focus on conversion optimization and onboarding funnels, ideally within a B2C subscription startup.
- Proven expertise in designing and analyzing rigorous A/B tests while managing cross-functional teams of engineers and designers to deliver growth outcomes.
- Exceptional balance of data-driven rigour and intuition for premium brand aesthetics, ensuring rapid testing never compromises editorial quality.
Why this role is remarkable
- Lead the highest-impact digital product pod at a high-growth luxury brand that has built a 500,000-person waitlist and achieved 300% growth in two years.
- Own the end-to-end conversion journey for a unique subscription model where craft and quality are prioritized over traditional, aggressive ecommerce tactics.
- Directly shape how product is developed and iterated at Ffern.co, setting company-wide standards for A/B testing, roadmapping, and experimentation tooling.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Ffern wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.