As the first BDR hire at Uptimelabs.io, you will design and implement the business development function from the ground up. You will build out sequences, qualification frameworks, and toolstacks to engage technical leaders like SREs and VPs of Engineering. This is a high-impact, process-oriented role with a direct pathway to Account Executive.
Business Development Representative at Uptimelabs
Uptimelabs.io is revolutionizing how engineering teams at giants like Trainline and Domino’s handle high-pressure incidents through AI-driven simulations. We are looking for a Senior BDR in London to build our sales engine from the ground up. This isn't a "dial-and-smile" role; you’ll have founding-level ownership to design the playbook, select the toolstack, and engage technical leaders. With a competitive £40k base, equity, and a clear path to an Account Executive role, this is a unique opportunity to join a fast-growing startup and shape its commercial future.
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Location
London, United Kingdom
Compensation
£40k + Equity
Company
Uptimelabs
Role overview
Software
Uptime Labs specializes in hands-on, AI-driven incident response training that helps engineering and IT teams master real-world outages. Their platform provides realistic, no-risk simulated drills based on actual incidents, designed to build operational resilience and confidence under pressure. The solution requires no integration or setup, and is accessible via browser, allowing teams to quickly rehearse high-stakes scenarios, align across technical, operational, and leadership layers, and drastically reduce time to mitigation during real incidents. Founded by engineers with experience in mission-critical environments, Uptime Labs helps organizations transform stress into effective readiness through gamified, scenario-driven learning.
What you will do
- Build the BDR playbook from scratch, including outbound sequences, scripts, and rigorous qualification frameworks for technical buyers.
- Set up and own the sales toolstack, managing CRM configurations in HubSpot to track pipeline performance and lead routing.
- Partner with Marketing to optimize MQL-to-SQL conversion while running personalized outbound campaigns into target enterprise accounts.
Who this is a fit for
- 3+ years in business development with specific experience building or significantly rebuilding sales development processes rather than just following them.
- Exceptional written communication skills capable of engaging highly technical, "outreach-allergic" buyers like SREs and Heads of Engineering.
- Hands-on expertise with HubSpot and growth tech to automate and scale a repeatable, data-driven sales engine.
Why this role is remarkable
- Founding-level ownership: You will not inherit a playbook; you will write it, designing the sequences and qualification frameworks from scratch.
- High-caliber client list: Work with a product already trusted by enterprise giants like Thomson Reuters, IG Group, and Trainline.
- Direct AE pathway: This role is designed for growth, offering a clear and fast track into a closing Account Executive position.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
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If your profile’s a match and Uptimelabs wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.