Join Sorto as our Founding Sales Executive to build our sales engine from scratch. Working directly with the founder, you will own the entire cycle—from aggressive outbound prospecting and cold calling to running product demos and closing deals. This is a high-impact role for a self-starter eager to shape a growing PropTech startup’s commercial strategy.
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Founding Sales Executive at Sorto
Are you a hunter who thrives in the early-stage SaaS grind? Sorto is looking for its first Founding Sales Executive to revolutionize property maintenance across the UK. You’ll own the entire sales cycle, from cold outreach to closing, working directly with the founder to build our commercial engine from the ground up. This isn't about following a script—it's about creating one. If you have a proven track record in B2B sales and love the challenge of building a pipeline from zero, this is your chance to make a massive impact on a high-growth PropTech startup and shape its future commercial success.
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Location
Remote (United Kingdom)
Compensation
Not Disclosed
Company
Sorto
Role overview
Sorto is a property management software platform that helps landlords, property managers, and letting agents manage repairs, tenant communication, maintenance schedules, compliance tasks, and contractor workflows from one system. It includes tenant self-service repair reporting, job assignment, work order tracking, and communication tools for property teams.
What you will do
- Execute end-to-end outbound sales strategies, including identifying high-value targets, cold calling, and persistent follow-up to build a robust pipeline of letting and estate agents.
- Conduct high-impact software demos that translate Sorto’s technical features into tangible business value, effectively addressing specific pain points like administrative friction and poor visibility.
- Negotiate and close deals with key decision-makers, navigating objections around pricing and system adoption to ensure a smooth transition from prospect to active customer.
Who this is a fit for
- Demonstrated success in B2B SaaS or PropTech sales, specifically targeting SMEs or property agencies with a proven track record of meeting and exceeding outbound targets.
- Expert-level prospecting and closing skills, with the ability to manage a full-cycle sales process independently without the support of a dedicated SDR or marketing-generated pipeline.
- Exceptional communication and resilience, capable of translating customer feedback into actionable insights for the product team while maintaining high activity levels and organizational discipline in a CRM.
Why this role is remarkable
- True founding role: You are the first dedicated sales hire with the autonomy to build the playbook, define target segments, and directly influence the product roadmap.
- Massive market opportunity: Property management is traditionally tech-lagging and reliant on manual processes, providing a wide-open landscape for Sorto's modern, efficiency-focused SaaS solution to disrupt the industry.
- Direct founder collaboration: Work side-by-side with the founder in a fast-paced environment where your feedback directly impacts pricing, messaging, and the long-term trajectory of the company.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Sorto wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.