As the first GTM hire, you will bridge the gap between founder-led sales and a scalable engine. Operating like a Palantir Forward Deployed Engineer, you will embed within major banks to drive platform adoption while simultaneously building internal systems, pricing models, and deployment playbooks alongside the CEO to transform ad-hoc wins into repeatable growth.
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GTM Generalist at Planda AI
Join an award-winning London fintech as their first GTM hire, operating in a high-impact role modeled after Palantir’s Forward Deployed Engineers. You will work directly with a former Coutts executive to help major banks use generative AI to understand the human side of finance, bridging the gap between founder-led sales and a scalable enterprise engine. This is a unique opportunity for an MBB consultant or high-agency operator to gain 10x the learning velocity of a corporate role while building a category-defining AI layer for the banking industry.
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Location
London, United Kingdom
Compensation
£50-60k
Company
Planda AI
Role overview
Planda AI specializes in leveraging artificial intelligence to enhance financial well-being and operates within the financial technology sector. The company provides AI-driven solutions for behavioral and financial literacy profiling, personalization of customer services, and deep learning models to understand and predict financial behaviors. Planda AI primarily serves financial institutions such as banks, investment platforms, and employee benefit providers, aiming to improve customer engagement and financial health. The platform combines generative reasoning models to create profiling and hyper-personalization solutions that firms can incorporate quickly and easily.
What you will do
- Embed with enterprise bank clients to manage platform deployment, ensuring deep user adoption and translating their technical needs into repeatable playbooks.
- Build the company’s internal GTM systems from scratch, including pricing models, sales operations, and customer success processes to enable scaling.
- Work as a strategic partner to the CEO to convert early-stage founder-led sales into a formalized, high-performance commercial engine.
Who this is a fit for
- 2-3 years of experience in high-stakes environments such as MBB consulting, a boutique strategy firm, or a Forward Deployed Engineer role.
- Exceptional agency and structured thinking, with a proven ability to manage senior stakeholders and navigate complex enterprise environments without a set playbook.
- A builder's mindset evidenced by experience in the first 20 employees of a startup or high-impact side projects that demonstrate end-to-end execution.
Why this role is remarkable
- You are the first GTM hire, working directly with a CEO who spent a decade in wealth management at Coutts, gaining unmatched visibility into startup growth.
- The company is a fintech Scotland prize winner with strong early traction, already securing major banks as clients and backed by seasoned industry angels.
- This is a high-velocity "Chief of Staff" style opportunity where you transition from client-facing deployment to building the foundational commercial infrastructure of the business.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Planda AI wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.