Adthena is a market-leading AI-driven search intelligence platform that provides competitive intelligence for paid search advertising. It uses machine learning and patented AI technology to help enterprise brands and agencies understand the search landscape, optimize campaigns, lower costs, protect brand equity, track competitors, and maximize ROI across Google Ads, AI Overviews, and LLMs like ChatGPT. Founded in 2012 and headquartered in London, UK, with global offices in Austin and Sydney.