At Tyred we own 100% of the annual bicycle upkeep budget through a single subscription that powers, maintains, insures, and optimises every vehicle on our platform - and the architecture is the moat: own the maintenance, own the data, own the insurance, own all of it.
Six vertically integrated layers - physical ops, IoT, telemetry, predictive intelligence, financial, and control - compound with every kilometre ridden, generating a longitudinal dataset that no shop, insurer, fleet, or OEM can structurally replicate.
Tyred has 50,000 bikes under management, all scaled by a core founding team of 3 people. No other company in the UK has built a model at this scale or pace.
