Role overview

As the founding growth hire, you will own the end-to-end consumer acquisition strategy for a vertically integrated e-bike subscription and maintenance platform. You will lead the transition from zero to 30,000 subscribers over the next year, managing everything from performance marketing and lifecycle retention to building a full-scale growth team.

tyred

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At Tyred we own 100% of the annual bicycle upkeep budget through a single subscription that powers, maintains, insures, and optimises every vehicle on our platform - and the architecture is the moat: own the maintenance, own the data, own the insurance, own all of it.

Six vertically integrated layers - physical ops, IoT, telemetry, predictive intelligence, financial, and control - compound with every kilometre ridden, generating a longitudinal dataset that no shop, insurer, fleet, or OEM can structurally replicate.

Tyred has 50,000 bikes under management, all scaled by a core founding team of 3 people. No other company in the UK has built a model at this scale or pace.

What you will do

Execute a full-funnel acquisition strategy across paid social, organic, SEO, and referrals to hit a target of 30,000 subscribers.
Build the "city-launch playbook" to scale the D2C subscription business from zero to 1,000+ customers in each new market.
Construct the entire reporting layer for growth, tracking CAC, LTV, and retention cohorts to provide real-time transparency for investors.

Who this is a fit for

3–6 years of growth or performance marketing experience at an early-stage D2C brand, marketplace, or subscription business.
Proven ability to build technical CAC/LTV models and funnel dashboards while also writing high-converting ad copy and building landing pages.
High-agency operator who thrives in ambiguity and has previously taken a consumer product from zero to meaningful national scale.

Why this role is remarkable

Immediate ownership of a founding seat with a clear progression path to VP Marketing within 12 months at Series A.
Work directly with a co-founder who scaled a $6bn energy unicorn across Europe, plus access to a dedicated external growth mentor.
Join a high-traction business with zero staff turnover and 50,000+ bicycles already under management via AI-driven predictive maintenance.

How Jack & Jill work together

I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.

I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

Head of Growth at tyred